Apple briefly topped $4 trillion in market value for the first time on Tuesday, October 28, 2025, becoming the third Big Tech company to hit the milestone.
The stock briefly reached $269.89, giving Apple a market value of $4.005 trillion, before receding and ending the day up 0.1%, giving the company a value of $3.992 trillion.
Apple’s shares have gained about 13% since the new launches on September 9, in a turnaround that pushed the stock into positive territory for the first time this year.
“The iPhone accounts for over half of Apple’s profit and revenue and the more phones they can get into the hands of people, the more they can drive people into their ecosystem,” said Chris Zaccarelli, chief investment officer for Northlight Asset Management, ahead of the milestone.
Apple shares had struggled earlier this year on concerns over tough competition in China and uncertainties around how the company would navigate high U.S. tariffs on Asian economies such as China and India, its major manufacturing hubs.
The latest smartphones, including the iPhone 17 line-up and the iPhone Air, wooed back customers from China to Russia within the first few weeks of launch, while the company has swallowed the high costs from the tariffs.
Analysts told Reuters the iPhone Air’s slim design could help fend off rivals such as Samsung Electronics, while early sales of the iPhone 17 outperformed its predecessor by 14% in the United States and China, data from research firm Counterpoint showed.
Apple is the third company to hit the $4 trillion mark after Nvidia and Microsoft. Nvidia currently tops the table with a market value of almost $5 trillion.
Apple shares have gained 7% this year, widely underperforming the tech-heavy Nasdaq’s 23% gain.
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