Apple has announced that it is cutting jobs across its sales teams to strengthen its customer engagement efforts.
Apple announced this on Monday, November 24, 2025, noting that only a small number of roles will be impacted by the layoffs.
An Apple spokesperson told Reuters that the company is continuing to hire and the affected employees can apply for new roles.
The affected employees include account managers serving major businesses, schools and government agencies, according to Bloomberg News.
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Staff who operate Apple’s briefing centres for institutional meetings and product demonstrations for prospective customers were also affected.
One of the major targets of the layoffs was a government sales team working with agencies, including the United States Defense Department and Justice Department.
The team had already been facing tough conditions after the 43-day government shutdown and cutbacks imposed by the Department of Government Efficiency.
In the past few weeks, companies including Verizon, Synopsys, and IBM have announced job cuts.
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