BBNaija: Imisi receives N80m cash prize, new SUV after victory

Big Brother Naija (BBNaija) Season 10 winner, Imisi Ayanwale, has officially received her grand prize package valued at N150 million, comprising N80 million in cash and a new SUV from Innoson Motors.

The presentation ceremony was held on Tuesday, October 7, 2025, in Ilupeju, Lagos, where representatives from Innoson Motors handed over the car keys to Imisi.

After 72 thrilling days in the BBNaija house, Imisi emerged as the winner of the Season 10 edition on Sunday, October 5.

The grand finale was held on Sunday night, following weeks of intense competition, strategy and entertainment that captivated millions of viewers across Africa.

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The humorous and outspoken housemate, who enjoyed massive support from her loyal fanbase known as “Ijoba 606”, triumphed over eight strong finalists, including Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana in securing her place in BBN history.

Imisi’s triumph adds her name to the list of previous female champions of the show, including Mercy Eke, Phyna, and Ilebaye.

This year’s grand prize was valued at N150 million which comprises of N80 million in cash, a new car, a fully furnished apartment, a sponsored international trip, tech gadgets and several endorsement opportunities from the sponsors.

The Star