The winner of the Big Brother Naija (BBNaija) season 10 will receive the grand prize of N150 million.
The organisers of the reality TV show, MultiChoice Nigeria, announced this at a press briefing in Lagos on Wednesday, July 16, 2025.
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MultiChoice Nigeria disclosed that the BBNaija season 10 will premiere on July 26, adding that the winner will take home N150 million – the highest grand prize in the show’s history since its debut in 2006.
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The organisers added that Ebuka Obi-Uchendu will continue as the host of the 2025 reality show.
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