Business

Dangote coys bag FMDQ award, named Most Trusted Brand of the Year

Dangote Industries Limited and its Africa’s leading cement manufacturer subsidiary, Dangote Cement Plc, have emerged as the Most Outstanding Conglomerate in Environmental Sustainability at the Largest Corporate Bond Lodgment on FMDQ Gold Award and the 2022 Most Trusted Brand of the Year, respectively.

Dangote Cement came top in the stock market for its unprecedented N116 billion Series 2 Bond issuance back in May this year.

According to a statement issued by the company on Monday, the FMDQ Gold Award recognises excellence in fixed income, currencies and derivatives market.

It also recognises demonstrated resilience and agility of the Nigerian financial markets participants and acknowledges the valuable efforts of the stakeholders and their participation in the FMDQ markets and across the financial market.

During the annual Most Trusted Brand Award, organised recently by a leading research firm, Brand Health Ltd, Dangote Cement was chosen as the most trusted cement brand in a survey of 13,000 consumers.

The Chief Executive Officer, Brand Health Ltd, Emman Udowoima, commended Dangote Cement for the achievement, describing it as “a brand of trust and choice indeed”.

“Four out of ten consumers who took part in the study voted Dangote Cement as the Most Trusted Cement Brand in Nigeria. The popularity and the confidence in the brand is overwhelming as its closest rival scored just 12% while Dangote scored 41%,” Udowoima said.

Udowoima stated that about 13,000 respondents participated in the 2022 survey and were interviewed across 12 states in Nigeria, including the Federal Capital Territory.

According to him, the states are Lagos, Oyo, Enugu, Abia, Akwa Ibom, Rivers, Plateau, Adamawa, Borno, Kaduna, and Kano.

The survey, he said, used quantitative method to elicit responses from the consumers, and also focused on such demographics as gender – Male 50%, Female 50%; Social Class: AB 15%, C1 C2 40%, DE 45%; Age: 18-25, 30%, 26-35, 30%, 36-50, 25%, 51+ 15%.

“The Most Trusted Brands (MTB) Award was instituted in 2010 to reward brands that keep promises to the consumers. The award is an enabler for brands to do more for consumers, knowing full well that consumers either reward or punish brands according to their experiences,” he added.

The Dangote Industries Limited also received the award of the Most Outstanding Conglomerate in Environmental Sustainability.

The award was given by the Environmental Sustainability Conference, Expo and Awards (ECOSEA) and initiated by Brand Communicator, a frontline brands and marketing publication.

The convener of the conference and awards, Joshua Ajayi, said: “Corporate sustainability practices evolved rapidly in the country’s business space, from just being a cosmetic charity activity into organised sustainability needs built into a vision with specific goals.”

The award, which took place during the celebration of the organisation’s World Environment Day recently, also gathered the best sustainability players to discuss various issues in sustainability during the conference themed, ‘Only One Earth: Building a Safer Environment’.

The Group Chief Branding and Communications Officer, Dangote Industries Limited, Anthony Chiejina, thanked the organisers, describing the awards as another milestone in the Dangote Group’s business trajectory.

Chiejina stated that it was a testament to the strategic business model being executed by the manufacturing giant and aimed at rejuvenating Nigeria’s economy and engendering the developmental growth of Africa.

He said Dangote Group would not relent in its commitment to Africa’s development, adding: “We will continue to impact lives positively through the production of goods that meet the peoples’ needs.”

The Star