The Lagos State Government has debunked claims that it increased billboard permit fees to N700m, describing the allegation as fake news aimed at tarnishing its image.
The government said the most expensive billboard in the state costs about N10m monthly, adding that billboard structures are owned and operated by private advertising practitioners, not the government.
In a statement addressing the allegation, the Lagos State Signage and Advertisement Agency (LASAA) clarified that it serves as a regulator of outdoor advertising and does not determine the commercial rates charged by billboard owners.
The clarification followed a social media claim suggesting that the alleged N700m fee was responsible for the absence of the New Democratic Congress (NDC) campaign materials on Lagos roads.
The state government dismissed the claim, insisting that statutory regulatory fees payable to LASAA are separate from commercial costs of media placement, production and other advertising services provided by private operators.
It explained that interested persons seeking registration as outdoor advertising practitioners in Lagos are required to pay a non-refundable one-off fee of N7m, register with the Advertising Regulatory Council of Nigeria (ARCON) and meet other stipulated requirements.
According to the government, billboard permit fees are determined by factors such as the size, format and location of advertising structures, with rates varying across designated zones.
It added that political campaign materials must be displayed on approved advertising structures operated by registered practitioners with valid LASAA permits.
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The government said the structures must also comply with established regulations on location, structural safety and environmental standards.
LASAA, according to the statement, recently conducted public sensitisation on election campaign advertising guidelines to educate political parties, candidates, practitioners and members of the public on applicable regulations.
The agency further stated that it would remove election campaign materials after the activities at no cost to the public, in a bid to restore the city’s visual appeal.
It reaffirmed its commitment to regulating outdoor advertising, administering permits and ensuring compliance with relevant laws.
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