Meta to launch Threads’ web version

Facebook parent company, Meta, has announced its readiness to launch the web version of its new text-first social media platform, Threads.

Meta hinged its decision on retaining professional users and gain an edge over rival X, formerly known as Twitter.

Meta CEO, Mark Zuckerberg, who made this known in a Threads post on Tuesday, August 22, 2023, said users will be able to access the microblogging platform by logging-in to its website from their computers.

Zuckerberg added that the web version would reach users “over the next few days”.

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He noted that the company will add more functionality to the web experience in the coming weeks.

The widely anticipated roll out could help Threads gain broader acceptance among power users like brands, company accounts, advertisers, and journalists, who can now take advantage of the platform by using it on a bigger screen.

Threads, which crossed 100 million sign-ups for the app within five days of its launch on July 5, saw a decline in its popularity as users returned to the more familiar platform X after the initial rush.

In just over a month, daily active users on Android version of Threads app dropped to 10.3 million from the peak of 49.3 million, according to a report, dated August 10, by analytics platform Similarweb.

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