MTN remains top African brand, leading brand ‘doing good’

MTN Group has retained the top spot in the annual ‘Brand Africa 100: Best Brands’ survey.

The telco also led the list of African brands ‘doing good for society, people and environment’ in recognition of its ESG efforts to create shared value and a sustainable business, society and world.

“This Africa Day, we take heart from this accolade and would like to acknowledge and thank our partners everywhere for their support,” said MTN Group President and Chief Executive Officer Ralph Mupita.

“MTN is committed to meeting our customers’ current and future needs, leveraging digital capabilities for a more sustainable future, and fostering strong partnerships to drive meaningful change. These awards inspire us to keep focused,” he added.

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The Brand Africa awards are the result of independent research in more than 30 markets which account for 85% of the continent’s population and economic activity.

MTN Group has mobile operations in 17 countries on the continent. Since 2021, the Group’s strategy has been ‘Ambition 2025: Leading digital solutions for Africa’s progress’.

Among its ESG commitments are those to eco responsibility and achieving Net Zero emissions by 2040; driving digital and financial inclusion and a diverse society; being a committed partner to stakeholders to create and protect value; and boosting inclusive economic growth across the continent.

In April, Brand Finance ranked MTN as the most valuable South African brand, as well as the top South African brand by ‘sustainability perceptions value’, assigning MTN a brand value of R68.2 billion and a sustainability perceptions value of R5.7 billion.

The Star