MultiChoice Nigeria has reduced the price of its DStv decoder by 50 per cent.
The price of the DStv decoder was reduced from N20,000 to N10,000.
MultiChoice Nigeria announced this via a statement issued by its Chief Executive Officer, John Ugbe, on Tuesday, June 24, 2025.
Ugbe stated that the price reduction was to attract more customers and curb declining subscriptions.
Ugbe said the offer was a way of rewarding customer loyalty and delivering enhanced value to subscribers.
He stated: “We want to ensure our customers feel appreciated and have access to the best entertainment every day.
“The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
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“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.
“This means more channels, more shows, and more reasons to tune in every day.”
MultiChoice Nigeria also announced a promotional offer granting subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31, 2025.
Multichoice added that the price slash and the free upgrade initiative is a response “to the noticeable economic impact on the everyday lives of Nigerians.”
The latest development comes after the company lost 1.4 million subscribers between March 2023 and March 2025.
This came after MultiChoice Nigeria increased its DStv and GOtv bouquet prices three times within 12 months — first in April 2023, followed by another hike in November 2023, and the third announced in April 2024, which took effect on May 1.
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