FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, has withdrawn its “insensitive” advertisement and apologised to Christians for its recent Good Friday post on the Peak brand’s social media handle.

The Star had reported that the Christian Association of Nigeria (CAN) threatened to call on Christians to boycott Peak Milk and other WAMCO products over the “insensitive” advertisement on Good Friday.

CAN condemned the social media advert by FrieslandCampina WAMCO which used the crucifixion of Jesus Christ as a metaphor to promote the company’s product on Good Friday.

The association also described the advertisement as “insensitive, offensive, and totally unacceptable”.

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However, the company, in a statement issued by the Executive Director, Corporate Affairs, FrieslandCampina WAMCO Nigeria Plc, Ore Famurewa, on Tuesday, April 11, apologised to CAN, pledging that the company would prevent a recurrence of such in the future.

Famurewa noted: “We acknowledge the sensitivity of the social media post considering the sobriety of the season.

“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the general public that the social media post has since been withdrawn.”

She further reiterated the company’s commitment to its unwavering mission of nourishing Nigerians just as she stressed the utmost respect for all religious laws, tenets, and guidelines.

“We wish to use this opportunity to wish all Christians the very best of the season,” she added.

The Star