Why I avoid some skit collaborations — KieKie

Nigerian actress and content creator, Bukunmi Adeaga-Ilori, popularly known as Kiekie, says she deliberately avoids collaborating with skit makers whose content she considers overly vulgar, insisting such partnerships do not align with her brand.

Speaking during a podcast interview that gained attention online on Sunday, Kiekie said brand values guide her choice of collaborators, noting that she is careful about the type of content associated with her image.

She explained that while she has nothing against creators who produce explicit or provocative content, she would rather not feature in such productions because they could affect her relationship with brands.

Asked to identify any particular skit maker, Kiekie declined, saying she was not referring to anyone specifically but had seen several creators whose style did not fit her brand.

She also clarified that her decision should not be viewed as a criticism of others, stressing that she respects the effort and creativity of fellow content creators but believes collaboration should be based on shared values and brand compatibility.