The winner of the Big Brother Naija (BBNaija) season 10 will receive the grand prize of N150 million.
The organisers of the reality TV show, MultiChoice Nigeria, announced this at a press briefing in Lagos on Wednesday, July 16, 2025.
MultiChoice Nigeria disclosed that the BBNaija season 10 will premiere on July 26, adding that the winner will take home N150 million – the highest grand prize in the show’s history since its debut in 2006.
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The organisers added that Ebuka Obi-Uchendu will continue as the host of the 2025 reality show.
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