Creative economy ministry partners NESG on funding, targets 20m jobs

The Ministry of Art, Culture and the Creative Economy has formed a partnership with the Nigerian Economic Summit Group (NESG), to work on a framework for financing the development of the nation’s creative economy which is targeted at creating 20 million jobs by 2027.

The minister of the ministry, Hannatu Musawa, made this known at an interaction session with the NESG in Abuja on Wednesday, February 21, 2024.

Musawa expressed optimism to work with the NESG on fund generation and capacity building through which the ministry, she said, can contribute N100 billion to the nation’s Gross Domestic Product (GDP) by 2030.

The minister said: “This is something that we really want to tap into especially now that the whole world is interested in the Nigerian content. With this, we can reposition Nigeria, so we came up with this brilliant initiative, Destination 2030 which is poised to change the narrative of Nigeria.

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“The government will work towards producing a conducive environment that encourages growth and private investment to ensure that Nigeria’s cultural influence transcends borders as a brand, and unites Nigerians across all initiatives.

“We need to prove to the administration that the ecosystem can really bring value back. So it is not just about giving to the creative by investing in them, but by also proving that we can get back the value, all the way down to the grassroots. So, funding for our programs is very key and I would love to share a number of these initiatives and programs with you to see where we can pull the funds from.”

Speaking, the NESG led by the facilitator on Tourism, Hospitality, Entertainment, the Creative Economy, and Sports, Dr Ikenna Nwosu, said the group would provide technical assistance to the ministry to enable it to attract the funds.

Nwosu also expressed readiness to collaborate with the ministry to update the National Policy on the Creative Industry and also train the ministry’s staff on efficient data collection.

The Star