Nollywood actress and filmmaker Funke Akindele has set a N5bn box office target for her latest film, The Four: No One Fights Alone, expressing confidence in its potential to break more records.
Akindele announced the target during a special edition of #WithChude, hosted by Chude Jideonwo at CANEX WKND 2026 in Lagos.
The filmmaker, who is one of Nollywood’s highest-grossing producers, said she remained determined to expand the industry’s global reach through strategic marketing, audience engagement and international partnerships.
She described marketing and public relations as central to the success of filmmaking, saying filmmakers must continuously study their audiences and develop creative ways to attract them.
“Marketing for me is everything. PR is everything,” she said.
Akindele explained that her promotional strategies include creating comedy videos, spoken-word content, collaborating with influencers and establishing strategic partnerships to connect with different audience groups, including Gen Zs and parents.
She also recounted the challenges she encountered while promoting one of her previous films, particularly the disappointment of having some cast members fail to participate in promotional activities as expected.
She said she eventually took greater control of the campaign, working with her videographer to produce promotional content herself.
Fans revive Funke Akindele, Femi Adebayo ‘ship’ ahead of Jagun Jagun 2
Recalling one particularly difficult moment while recording a spoken-word video, Akindele said exhaustion and frustration forced her to abandon the shoot and return home in tears. However, she resumed the production three days later.
“There are days you want to give up. But you have to be resilient. You have to keep pushing because you have a purpose,” she said.
Speaking about her latest project, Akindele revealed that The Four: No One Fights Alone would premiere at Odeon Luxe in the United Kingdom on November 29, making it the first Nollywood film to premiere at the cinema.
She said tickets for the UK premiere had already sold out, describing the milestone as another opportunity to showcase Nigerian filmmaking to international audiences.
“I need to keep breaking more records. More grounds,” she said.
Akindele added that she was determined to continue pushing the boundaries of Nollywood and demonstrating the industry’s potential to compete on the global stage.
- Funke Akindele targets N5bn box office for new film - November 12, 2026
- Obi raises the alarm over plot to manipulate 2027 voter register - November 12, 2026
- EFCC taunts ex-minister Mamman with ‘El-Nino’ hand fan graphic - November 12, 2026
