MultiChoice Group has announced plans to discontinue its streaming platform, Showmax, following a strategic review of its digital operations.
MultiChoice announced this via a message sent to customers on Thursday, March 5, 2026.
The announcement comes about five months after Canal+ Group, a French television company, completed the takeover of the South African pay-TV operator.
MultiChoice said the board reached the decision after conducting a comprehensive review of the platform, noting that the move is part of efforts to strengthen its overall digital strategy.
The company said shutting down Showmax is aimed at ensuring long-term sustainability amid growing competition in the global streaming industry.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the company stated.
Despite the announcement, MultiChoice assured customers that the service will continue to operate for now, adding that there will be no immediate disruption to viewing.
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“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” MultiChoice stated.
The company added that more information about the shutdown timeline and transition arrangements will be communicated to subscribers before any changes take effect.
It also reassured customers that plans are being developed to ensure clear communication and a smooth transition when the service eventually winds down.
Showmax, a subscription video-on-demand platform, was launched by MultiChoice in South Africa in August 2015 to compete with global streaming services and meet the rising demand for online entertainment.
The platform offers movies, television series and documentaries that can be streamed over the internet instead of through traditional scheduled television broadcasting.
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