Guinness Nigeria appoints Adebayo Alli as MD

The Board of Directors of Guinness Nigeria Plc. has approved the appointment of Mr. Adebayo Alli (Bayo) as Managing Director.

The appointment takes effect from 1 January, 2024.

Bayo’s appointment followed the resignation of Mr. John Musunga as Managing Director with effect from 31 December, 2023.

Musunga is taking up new role within Diageo Africa as the new Managing Director for Southern, West and Central Africa (SWC).

The Board describes the new Managing Director as a “commercially astute and transformative business leader.”

“The Board is confident that the remarkable strategic leadership of Mr. Musunga will be carried on under the leadership of Mr. Adebayo Alli. The Board warmly welcomes Mr Adebayo Alli unto the Board and also wish him all the very best in his new role,” Adidemi Ademola, the Company Secretary stated on Wednesday, November 29, 2023 in a Notice to The Nigerian Exchange Limited.

Bayo is a well-rounded executive with almost two decades of broad experience and leadership across supply chain, manufacturing, programme management and sales. He has a proven track record of transforming business units, optimising end to end supply chains, leading commercial organisations to breakthrough and delivering results through a diverse and inclusive team in complex, uncertain and disruptive environments.

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In 2013, Bayo moved to Ethiopia on International Assignment to join Diageo’s Meta Abo Brewery Limited’s leadership team as the project lead for a business transformation project. He was subsequently promoted to Plant Manager in 2014 and appointed Supply Chain Director in 2015. Bayo brought a unique style of leadership displaying a heightened sense of cultural awareness, an inclusive leadership, and a mission mindset to unlock many breakthroughs while working in Ethiopia. He returned to Nigeria in 2017 as Operations Director and in pursuit of his general management ambition, he transitioned to commercial taking up several senior commercial sales roles in Guinness Nigeria Plc.

Between 2019 and 2020, Bayo was appointed and served briefly as the Director for IPS, Reserve & Modern Trade. In 2020, Bayo was appointed as the Commercial Director Guinness Nigeria. In his current role as the Commercial Director, he has led the delivery of outstanding NSV growth, doubled Gross Profits, unlocked significant improvement in gross margins, grown, or held value share across priority categories and partnered with Guinness Nigeria’s distributors to deliver mutually profitable growth despite significant head winds.

Bayo is a commercially astute leader with a transformative and collaborative leadership style. He holds a BSc in Mechanical Engineering from the University of Ibadan; and an MSc in Advanced Process Engineering from Loughborough University, United Kingdom.

The Star