inDrive becomes exclusive ride-hailing service on Lagos Life game

Global mobility and delivery platform, inDrive, has partnered with Lagos Life, a browser-based game inspired by everyday life in Lagos, to become its exclusive ride-hailing service.

The partnership allows players to experience inDrive’s fare-negotiation model through an in-game cab service featuring a “Book inDrive” option and a fare-negotiation button.

The integration enables players to explore how passengers and drivers can propose and agree on fares rather than rely on fixed prices.

The partnership was announced in Lagos on Thursday.

Country Manager of inDrive Nigeria, Timothy Oladimeji, said the collaboration reflected the company’s commitment to exploring innovative ways to connect with audiences and make its mobility services more relatable.

He said the integration would introduce inDrive’s flexible pricing model to a wider audience through an interactive experience rooted in the everyday realities and culture of Lagos.

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“We are excited to bring the inDrive experience into Lagos Life and connect with users in a new and engaging way.

“At the heart of our service is the belief that people should have a say in how much they pay for a ride,” Oladimeji said.

He added that the partnership would make the company’s approach to fair and flexible mobility part of a digital experience that resonates with Lagos’ culture and creativity.

Lagos Life is a browser-based game inspired by the daily experiences and culture of Lagos residents.