Uba Sani warns media managers against saboteurs

Kaduna State Governor Uba Sani has warned that some people whose interests are alien to majority rule have been working assiduously to derail Nigeria’s democracy.

Sani accused the individuals of manipulating Nigerians and creating disunity by politicising virtually everything, adding: “They have been de-marketing our country and giving it a negative image in the international community.”

Sani said this at the opening ceremony of the 48th edition of the National Council On Information and National Orientation in Kaduna on Friday, December 13, 2024.

“We must watch them closely and devise strategic communication strategies to counter their divisive and negative narratives,” the governor said.

Sani stated that President Bola Tinubu assumed office at a trying time in the nation’s history, saying the former Lagos State Governor inherited “a near-comatose economy”.

Governor Sani added: “The president therefore has the unenviable task of initiating and implementing far-reaching measures to prevent the Nigerian economy from collapse.

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“Because of global economic meltdown and years of mismanagement in Nigeria, fixing our economy requires time and sustained re-engineering. That is why Mr President has come up with innovative and creative solutions to reinvent the economy and put our nation irreversibly on the path to sustainable growth and development.

“Although some of the measures have been painful, they are being implemented with good intentions, for the greater good of the Nigerian people. As a Father of the nation, President Tinubu has continued to renew our hope in the possibilities of the Nigerian nation.”

The governor noted that information managers have a responsibility to effectively communicate Tinubu’s reform agenda to Nigerians by fashioning out a robust communications strategy to carry out the task.

He said: “We must give the people the background to the reforms, what it is all about, and the benefits therein. We must be patient with the people and break things down for them.

“Messages should be crafted in a way that takes care of the peculiarities of different audiences. We need the buy-in of the people in what we do. The people are our pillar of support.”

The Star